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Yuantian software collaboration platform clothing industry application case

x group is a domestic clothing enterprise with an annual income of up to 5billion yuan. Its business has developed extremely rapidly in recent years. At present, it has more than 5000 stores across the country, and has formed a complete set of three-dimensional cross brand chain monopoly system. At the same time, X Group has gradually formed a management system with four major companies, including R & D companies, procurement companies, production companies and marketing companies

however, with the gradual expansion of business scale, x group found that the products of the clothing industry have become more and more segmented with the internationalization of the market, the market has faster and faster requirements for the response speed of enterprises, and the requirements for the cooperation between various departments of enterprises have become higher and higher

what's the problem if the order is messy

in the original sales system of X group, because the production process is controlled in the hands of the production company and OEM suppliers, x group cannot really accurately grasp the sales rhythm, and the lack of coordination between branches is easy to lead to the chaos of orders, and the sales plan changes from active to passive

the managers of the group realize that it is product orders that systematically connect customers with the whole company, so they want to promote this concept among all employees. They should "nail" themselves with product orders, that is, they should track the process of product orders in the whole cycle, and carry out product order management based on market demand, and knowledge management is the best carrier to solve this kind of problem

Yuantian experts found that in X group, the organizational setup and process design of its actual business operation are not very reasonable, which is mainly reflected in the following aspects:

the organizational setup is repeated, and the functional boundaries between departments are not clear, resulting in the mismatch of planning management duties, responsibilities, rights and interests

the design of business processes is not reasonable, the information between departments is not communicated with each other, and the grading phenomenon between the top and bottom levels within the group is gradually obvious

the cross listing of products in different seasons usually involves several overlapping links, which leads to confusion and delay in work and customer complaints

these are the important reasons for the gap in product order management, that is, x group does not regard the management of product orders as an overall system

in view of this, Yuantian experts provide a collaborative platform for x group to strengthen the plan management of the group's seasonal line, that is, in a product season, formulate a unified product order execution plan, and improve the collaborative work ability among the four companies through the plan management of product orders in a product season

grasp the elements and clarify the stage

as we all know, the biggest feature of the clothing industry is that its products are closely related to time and season, so there will be a concept of "product season" in the clothing industry. According to the specific market segmentation and the seasonal characteristics suitable for the corresponding products, the products of a clothing enterprise may have fourorfive product seasons or even more in a year. In the plan management with the product season as the core, the core is the product order. Therefore, Yuantian experts pointed out that the whole business process combing should be carried out around the three elements of activities, tempo and resources (as shown in the following figure):

activities: the work of various companies and business departments in a product season

beat: mainly used to describe the logical relationship between activities. The beat here is set according to the sequence of time and the logical relationship of business

resources: mainly refers to which department should be responsible for the completion of an activity, and which departments need to participate in, support and provide corresponding supporting measures

in a complete product, cannon is equipped with high-pressure mixed raw materials. Yuantian experts divide the plan management into six stages: demand analysis, product development, review and order, product organization, sales promotion, summary and assessment. Each stage is composed of several sub activities and different concerns (as shown in the figure below)

Tongtai height force measurement value

"everyone gathers firewood" to engage in research and development

product research and development has always been one of the headaches for x group. X Group has invested a lot of resources in R & D activities, but the actual situation is that the salesperson of the exclusive store is still complaining: "why do our clothes always look out of date?", Or: "Why are there goods in the brochure but not in the warehouse?" These problems are actually caused by the low hit rate of R & D activities

in X group, due to the low efficiency of the collaborative work between departments, the R & D department often fails to get the market analysis report, or because the surface hardness of the mechanical coating of each part of the mold should be carefully checked after the mold is installed, and the communication is not enough, so the market report with deviation from the product season is obtained. The final result of this is that the R & D department can only do R & D out of thin air or in the face of biased reports, which is no wonder the low hit rate of R & D activities

to solve this problem, Yuantian experts proposed to realize "five in one" in the plan management knowledge platform, that is, marketing, procurement, production, OEM and R & D departments work together to carry out R & D (as shown in the above figure). The way to achieve this goal is to "standardize" and relatively quantify the knowledge in each department in the form of workbooks, so as to realize the R & D interface between departments. Through a detailed investigation of the needs and functions of various departments, Yuantian experts finally formulated a "standardized" manual for the following aspects of X Group:

R & D: product design intermediate review manual and product design final review manual

procurement: selection table of raw and auxiliary materials in the current quarter, selection process of special materials《

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