China's new energy vehicle market welcomes growth

2022-08-21
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China's new energy vehicle market has ushered in "growth pain"

Abstract: in the current situation of "sudden braking" in the new energy vehicle market, Wang Binggang, leader of the National 863 "energy saving and new energy vehicles" major project supervision and consulting expert group, said that this is only a temporary phenomenon. Once the relevant policies are clarified, a new round of competition among enterprises will unfold, and the industry will also usher in a new round of reshuffle

the Spring Festival has passed, and people are about to bid farewell to the cold and usher in a year of renewal. However, this is a difficult time for the new energy vehicle industry. Due to the impact of objective factors such as the release time of the new energy vehicle catalogue in 2017 and the subsidy policy, the weight of each vehicle produced by vehicle manufacturers (OEMs) will be reduced by about 200 kg to meet the corresponding demand, the overall sales of new energy vehicles in China showed a sharp downward trend in January, which was surpassed by foreign new energy vehicle brands for the first time, which deserves vigilance and attention

three factors caused the downturn of the new energy market

some analysts said that the new spiral design alone saved 2G of plastic per bottle. There are three main reasons for the downturn in the new energy market at the beginning of the year:

first, it is affected by the release time of the new energy vehicle promotion catalogue. It was not until January 23 that the Ministry of industry and information technology officially released the first batch of 2017 "catalogue of recommended models for the promotion and application of new energy vehicles". According to relevant national regulations, new energy vehicles cannot be licensed before entering the promotion catalogue. In order to avoid risks, many consumers choose to avoid "blind spots"; However, the arrival of the Spring Festival holiday once again extended the cold period of new energy car purchase. Unfortunately, the timing had a huge impact on the sales of the whole new energy vehicle market in January

secondly, the local new energy subsidy policy has not been implemented yet. Although the relevant documents have preliminary provisions on local new energy subsidy policies, the specific subsidy policies of Beijing, Shanghai, Shenzhen and other places have not been released at present. In the face of this uncertain factor, car companies have chosen to wait and see collectively or actively prepare countermeasures to formulate more appropriate sales policies to meet market demand

the third is the reduction of financial subsidies. According to the notice on adjusting the financial subsidy policy for the promotion and application of new energy vehicles jointly issued by the Ministry of Finance and other four ministries and commissions at the end of last year, the national subsidy for new energy vehicle purchase in 2017 will decline by 20% from 2016. At the same time, it is stipulated that local financial subsidies shall not exceed the upper limit of 50% of the central financial subsidy. In fact, with the gradual standardization and maturity of the new energy vehicle market, the decline of new energy subsidies is inevitable. However, in the early stage of policy changes, the new energy vehicle market needs time to slowly digest the subsidy gap, so as to gradually return to a more healthy and rational state of sustainable development

the adjustment of subsidy policy will promote brand innovation

by the end of 2016, the number of new energy vehicles in China had exceeded 1million, ranking first in the world. In order to support and regulate the development of the industry, in the second half of 2016, the state began to brew, adjust and improve the new energy vehicle policy

with regard to the current situation of "sudden braking" in the new energy vehicle market, Wang Binggang, leader of the National 863 "energy saving and new energy vehicles" major project supervision and consulting expert group, said that this is only a temporary phenomenon. Once the relevant policies are clarified, a new round of competition among enterprises is expected to become a new profit growth point in the medium and long term, and the industry will also usher in a new reshuffle

in the face of the adjustment of the financial subsidy policy for new energy vehicles, in the short term, although it may make consumers pay higher prices for cars, in the face of fierce market competition, I believe that manufacturers will take the initiative to take measures to bear the rising costs. And in the long run, it will also promote new energy manufacturers to strengthen their internal training, and make products more able to meet consumer needs by improving product strength and reducing production costs. For powerful automobile enterprises, the resonance of the system can be said to be both a challenge and an opportunity

at the same time, China will begin to try out the "carbon quota for new energy vehicles" from 2017, replace the current subsidy policy with carbon quota trading, and use market forces to encourage the development of new energy vehicles, which will also alleviate the impact of subsidy decline to a certain extent

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